The LEGO Group

The LEGO Group

The LEGO Group is a privately held company based in Billund, Denmark. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, the company is one of the world’s leading manufacturers of play materials. 

The LEGO Group believes that play, whether in the physical or digital world, nurtures and develops the skills children need to solve problems creatively, while boosting confidence and resilience. Therefore, the company aspires to be a force for Learning through Play by bringing play to children across the world. Central to this, is their belief in the positive potential for digital technology to provide access for even more children to rich and skill-building play experiences.  Yet, the company is dedicated to ensuring that when they use technology and data they do so responsibly and always in the best interest of children. Through this, the LEGO Group has demonstrated a strong record of delivering world-class digital experiences that are designed with safety and privacy at their core. These experiences are built carefully to make sure that they protect children’s rights and foster their wellbeing by empowering children to play and learn in a fun and age-appropriate environment. 

The LEGO Build & Talk activity packs are one of the Group’s latest contributions to the digital empowerment of families. The packs revolve around key topics such as privacy, safe sharing and cyberbullying, and guide parents and trusted grown-ups through playful conversations with children about digital safety and wellbeing.