Amazon: Pay it Forward Singapore

Amazon’s Pay It Forward mini-series is a six-episode journey following a multi-generational family in Singapore as they navigate the world of digital payments. Through relatable, everyday scenarios, the series highlights the benefits and challenges in using digital payments. From learning how to make seamless transactions to recognising potential scams like phishing emails and fraudulent sellers, the family’s experience serves as a guide for viewers of all ages.

Each episode showcases the convenience of digital payments and the importance of staying informed and aware. As the family members develop trust and grow more confident with digital tools, they “Pay It Forward” by sharing what they’ve learned—helping friends, relatives, and even strangers unlock the benefits of digital payments while staying safe online. The series emphasises that thriving in the digital age requires both knowledge and the willingness to share it with others.

This mini-series is part of Amazon’s broader Pay It Forward campaign, aimed at closing the digital payments divide in Singapore. In addition to the series, the campaign includes a new research report, a microsite, and community workshops that help address barriers to digital payment adoption. By promoting digital literacy and online security best practices, the campaign empowers Singaporeans to confidently use digital payments. Ultimately, it fosters a culture of sharing and support, helping to create a safer, more inclusive digital community.

Learn more about Amazon’s Pay It Forward.